Winning Look



Royal Dedication of the Eastbourne Lifeboat with uniform supplied by Winning Look

Who are we?

Winning Look is the sports, clothing and trophies division of Look Designs Ltd – an import and distribution company established in London in 1965. We are specialists in personalised garments and are one of the fastest growing independent retailers of sportswear, sports equipment, work clothing and awards in the south of England.

Based just outside Eastbourne on the south coast we can provide complete solutions for sportswear, equipment & teamwear, across a wide variety of sports and workwear, PPE and leisure clothing across a wide variety of industries.

Online and On Site

Our full range of products at any time covers around 30-40,000 items though on this site there are a relatively small number of those we see as our best sellers at the most competitive prices. Other items to purchase from us can be seen either via hard copy catalogues or via web links and downloads available on this site.

With Winning Look you have a genuine choice between outright purchase on line using our shopping cart facilities or by browsing the site and placing your order by phone or via click and collect at our warehouse just outside Eastbourne.

If you have specific requirements in any of our areas of expertise why not e-mail us at